“Meet Erik Pedersen, Founder & CEO”
Born in Colorado, he spent most of his youth playing sports. After graduating from the University of Northern Colorado with a major in finance and economics he began his journey as a financial advisor. In 2005 he was given the opportunity to move to Arizona and became a vice president with Equitable. Through the next 14 years he helped train and develop advisors into the business along with running his own personal practice. He continued that path with Principal Financial for another 6 years.
At the end of 2023 he decided to hang up the management hat and focus on helping more people live their ideal lives. At that time, we began EPIC Holistic Partners and Erik fell into the role of Founder & CEO. Erik’s primary role is to lead the organization, help foster strong client relationships, and navigate complex cases. What Erik enjoys most about this career is being able to help people. His passion for helping people create their ideal life is the reason he says he will never retire!
Erik believes in working hard and playing hard. He loves spending time with and developing his two children, Brynne & Carter. His passions are spending time with his wife, skiing, pickleball, traveling (theme parks are a must annually) and playing Texas hold ‘em.